Mi Arcus has announced a strategic partnership with Fynd, an AI-native retail technology company, to streamline its design and sourcing operations. The collaboration aims to accelerate product development cycles and meet the growing demand for trend-led, high-quality kidswear.
By leveraging Fynd’s AI Sourcing Platform, Mi Arcus can now transform creative ideas into ready-to-produce designs more efficiently. The platform’s AI-driven trend research enables the brand to identify emerging fashion trends, create mood boards, and develop unique character prints for apparel and accessories such as pillows, towels, and bibs.
“This collaboration has helped us reduce time-to-market and scale up our storytelling across collections,” said Preeti Chugh, Co-Founder and Creative Head, Mi Arcus. “It gives our design team more bandwidth to focus on what matters — creating products that kids and their parents love.”
“Mi Arcus is a great example of how AI can remove friction from the creative process without compromising quality,” added Ragini Varma, Chief Business Officer – India, Fynd. “Through our design and sourcing platform, we are enabling brands to move faster, optimise costs, and unlock new creative possibilities while staying true to their identity.”
The partnership is part of Fynd’s broader mission to introduce AI-native workflows across the retail value chain. Currently, Fynd supports over 300 enterprise retailers and 20,000 stores through its full-stack solutions spanning e-commerce storefronts, POS systems, marketplace integrations, B2B portals, endless aisle, and comprehensive retail supply chain management — including order, warehouse, and transport systems.