In the intensely competitive digital landscape, Oracle has used its traditional strengths in databases to go with full force in the cloud. In India, in line with the huge surge in digital initiatives taken by different corporate organisations, Oracle has seen huge adoption for its solutions. As a result, India has been conferred the best performing region within JAPAC for the last three years consecutively.
Some smart innovations such as the ‘Cloud at Customer’ offering (which provides the opportunity for customers to take advantage of the cloud model behind the customer’s own firewall), and the Oracle Autonomous Database (touted as the industry’s first ‘self-driving, self-securing and self-repairing’ database), have seen Oracle gain faster acceptance in the market. SBI for example, uses the Cloud at Customer’ offering, while Federal Bank is using the Oracle Autonomous Data Warehouse for ATM performance analysis. Oracle has also understood the huge opportunity in automating migrations to the cloud, and has accordingly conceptualised ‘Oracle Soar to the Cloud’ – an automated cloud migration offering that will enable customers to reduce the time and cost of cloud migration by up to 30 per cent.
With respect to its SaaS business, Oracle is seeing growth close to 31 per cent on a year-on-year basis, with customers such as Taj hotels, Hindalco, Indian Oil, SBI, Adani, Reliance, AU Finance, Transworld, SBI and Bajaj Electricals.
With its traditional reach in databases, Oracle has successfully leveraged its legacy strengths, while continuing to bet big on emerging technologies like AI, ML, and blockchain to accelerate its growth in the future
Oracle has also been smart enough to leverage its solutions for solving some of biggest problems. For example, to solve the big issue of fake drugs, it recently tied up with NITI Aayog, Apollo Hospitals, and global pharmaceutical manufacturer Strides Pharma Sciences, to pilot a real drug supply chain using blockchain decentralised ledger and IoT. This project, if successful, can help Oracle pilot this solution in other parts of the globe. This is a huge market, as the WHO estimates that the healthcare industry loses close to US$ 30 billion due to counterfeit drugs.
For every customer, the company has taken a solution-oriented approach, aimed at solving the core problem for the customer. For example, in case of telecom, the focus is on how telecom firms can grow their market share profitably in a market that is being dominated by one large telecom player. In the case of banking which has problems related to NPA, the focus is on how automation can help companies close their books faster. Additionally, as the whole banking scenario has changed with respect to usage of technology, there is a need for banks to re-architect their core applications, specifically with respect to payment load.
With its traditional reach in databases, Oracle has successfully leveraged its legacy strengths, while continuing to bet big on emerging technologies like AI, ML, and blockchain to accelerate its growth in the future.
Srikanth RP
Editor, Express Computer
srikanth.rp@expressindia.com