By Rakesh Raghuvanshi, Founder and CEO of Sekel Tech
It is often said that the internet never forgets. And while this line is mostly used in the context of someone’s old tweets resurfacing, there is a far more sinister meaning that we don’t talk about enough.
Recently, reports of a “Gmail password breach” flooded social media, sparking panic and confusion. Headlines screamed that millions of Gmail accounts had been compromised. But soon, Google issued a clarification saying that its systems were not hacked. The leaked passwords, the tech giant added, came from older data dumps, that is, massive archives of stolen credentials compiled from years of unrelated breaches, phishing kits, and malware infections.
In other words, this was not a new breach at all. It was a compilation of many older ones stitched together.
As usual, some believe that there was a breach and others believes the rebuttal. Researchers are still trying to ascertain exactly whose version is correct.
Whatever the case, the incident shows how the life cycle of a data breach never truly ends. Once a password is exposed, it becomes part of the digital black market’s permanent memory. Hackers package and repackage it, add it to new “combo lists,” and circulate it on underground forums or messaging channels where credentials are bought, sold, or shared freely.
That is why I often call breaches immortal. The stolen data keeps coming back in new forms, long after the original hack fades from memory.
A password leaked from a small e-commerce site in 2017, for instance, might still be sitting in a breach compilation today, combined with data from a different platform. Cybercriminals then feed these lists into automated software programs that enter different username-password pairs across multiple websites. This is known as “credential stuffing” and these tools can test millions of combinations per minute.
In simpler words, this means that if you have used the save password anywhere, be it your Gmail, your Instagram, or your online banking, it’s only a matter of time before one of those attempts succeeds.
Old breach data is valuable because it’s cheap, abundant, and useful. It is traded everywhere, from private dark web forums to open Telegram groups and file-sharing sites. Sellers even advertise “fresh compilations” of previously leaked data, sometimes mixing it with a few new elements to make it appear recent.
This recycling economy is what fuels the current wave of impersonation scams and investment frauds. Attackers don’t need your live password to trick your contacts. They only need your old one to find out where you’ve registered, what services you use, or which accounts you might have abandoned. Armed with that information, scammers can build convincing phishing messages that look personal. “We noticed a suspicious login on your Flipkart account,” is a classic example.
The problem isn’t that hackers are innovative. The problem is that humans are predictable. Many users still reuse the same password across multiple accounts, sometimes for convenience, sometimes because they underestimate the risk. When a decade-old password is still active anywhere, it acts as a skeleton key across your digital life.
Even password resets don’t always help. If your recovery email or phone number hasn’t changed in years, a scammer can use information from an old breach to trigger password-reset requests, hijack secondary accounts, and lock you out before you notice.
Protecting yourself from old data breaches isn’t about learning cybersecurity jargon. It’s about changing habits that hackers rely on. Some quick daily habits can be to never reuse passwords, turn on two-factor authentication (an OTP or verification link as an extra layer of protection), not ignore breach notifications and be wary of messages or emails that reference old accounts.
The Gmail incident may have been a false alarm, but it carried a real lesson. Data breaches are not isolated incidents; they are thriving ecosystems on the dark web that only grow over time. Every leak adds to a vast, living archive of personal information that keeps expanding and resurfacing.
On the other hand, however, a breach may be immortal, but its impact on you doesn’t have to be.