Sourav Das Takes the Helm as Group Chief of Digital & IT at Rupa & Co

Sourav Das, an accomplished CIO, IIT-IIM alumni, and digital transformation luminary, has joined Kolkata head-quartered fashion & retail brand Rupa & Co. as Group Chief of Digital & IT. Sourav is an extremely well known and highly respected CIO, and brings with him an illustrious two and a half decades of experience spanning diverse sectors including Manufacturing, FMCG, Auto, and Telecom.

Sourav Das, acclaimed for his digital prowess and strategic acumen, has been at the forefront of steering transformative journeys. With a track record of spearheading several digital transformation initiatives, Sourav has made an indelible mark in the industry. Notably, he played a pivotal role in driving the digital transformation landscape at Aditya Birla Group’s Mining Business EMIL. A passionate early adopter of groundbreaking technologies like Cloud, Robotics, IoT, Analytics, and AI/ML, Sourav has been a trailblazer in reshaping business landscapes through innovation.

Now, Sourav has embarked on an exciting new chapter as he takes on the role of Group Chief of Digital & IT at Rupa & Co., a distinguished fashion and retail brand headquartered in Kolkata. With a legacy dating back to 1968, Rupa & Co. has been synonymous with fashioning India and continues to shine as a beacon of excellence in the industry. The brand boasts an impressive portfolio including renowned names like Macroman, Euro, Colours, Frontline, Jon, Bumchums, femmora and Softline. Additionally, Rupa & Co. is entrusted with the manufacturing and marketing of global powerhouses like Fruit of the Loom (FOTL) and FCUK from French Connection.

In Sourav’s words, “Rupa is an extremely respected brand, and I am thrilled to be a part of its transformation journey, working alongside an astute and visionary leadership.”

As the Fashion & Apparel Industry in India stands on the brink of transformation, Rupa & Co. is steadfastly charting a path to the future. With factories becoming smarter and supply chains evolving into intelligent, integrated networks, the role of digital transformation has become pivotal. Omni-channels are driving customer satisfaction, while brand positioning and distribution networks emerge as key differentiators. In this context, the significance of Artificial Intelligence in driving bottom-line growth cannot be overstated. Sourav Das steps into a crucial role, advising and guiding the Rupa & Co. Group as it navigates this transformative journey towards version 2.0.

Please join us in wishing Sourav all the very best in spearheading Digital Transformation at Rupa & Co.

CIORupa & CoSourav Das
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