Bajaj Life launches upgraded customer app to redefine digital life insurance experience

Bajaj Life has unveiled the upgraded Bajaj Life Insurance App, a next-generation platform designed to make life insurance management simpler, smarter, and more personalized.

The enhanced app brings together an extensive suite of customer-centric features—ranging from policy management and fund tracking to health monitoring and personalized insurance recommendations—within a single, secure digital interface.

Available on Android and iOS, the upgraded app reinforces Bajaj Life’s focus on digital empowerment and innovation, enabling users to seamlessly access, manage, and optimize their life insurance journey.

“Today’s customers value digital solutions that are simple, relevant, and responsive to their needs, especially in areas as important as achieving their life goals. With the upgraded Bajaj Life Insurance App, we are offering more than just convenience; we are providing an intelligent, easy-to-use companion that helps our customers stay on track with their Life Goals,” said Tarun Chugh, MD & CEO, Bajaj Life Insurance. “Designed with an intuitive interface and powerful personalization, the app reflects our ‘Life Goals. Done.’ promise in action.”

Key highlights of the new app

  • Unified Policy View: Access all policy details in one place

  • Smart Fund Management: Switch and track ULIP funds with ease

  • Quick Premium Payments: Secure payments with timely reminders

  • Pre-Approved Offers: Get exclusive, ready-to-activate insurance covers

  • Instant Document Access: Download policy documents in just three steps

  • Smart Calculators: Estimate savings, retirement corpus, and investments

  • Health Snapshot: Track wellness and personal health scores

  • Tailored Recommendations: Receive insights based on life stage and goals

  • Live Status Tracking: View real-time updates on policies and requests

The platform’s upgraded capabilities are built to offer greater control and transparency to users, making insurance servicing more intuitive and integrated.

With this launch, Bajaj Life Insurance takes another step forward in transforming how customers engage with their life insurance needs—delivering a holistic digital experience that combines simplicity, intelligence, and personalization.

The app is now live on the Google Play Store and Apple App Store.

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