Airtel launches India’s first integrated omni-channel cloud platform for CCaaS

Bharti Airtel announced the launch of Airtel CCaaS (Contact Centre as a Service) – an industry first omni-channel cloud platform that offers a unified experience for all contact centre solution required by an enterprise.

Currently, businesses with contact centre requirements need to source voice, cloud, and software separately from multiple vendors resulting in increased capital and time investments. Airtel’s innovative CCaaS offering will enable enterprises to reduce these investments significantly, as the platform unifies Voice-as-a-service (VaaS), cloud and the best of contact centre software from leading providers including Genesys. The platform will enable enterprises to get started on contact centre solutions instantly at affordable monthly costs.

Abhishek Biswal, Head of Digital Products and Services, Airtel Business, said, “As a brand we consistently work towards delighting our customers with innovative products and services. The lack of a unified platform for contact centre solutioning has been an industry issue. We have developed a cutting-edge technology platform for CCaaS to address the challenges faced by the industry. Our innovative CCaaS offering combines the best of voice, cloud, and software to simplify contact centre management at an affordable cost. With this, we will not only revolutionise the segment with a game-changing solution but will also usher in a new era of streamlined operations for an enriching customer contact experience. We are certain that the industry will make the most of the offering”.

With Airtel CCaaS, enterprises can enjoy seamless call handling for both inbound and outbound calls in addition to call routing, call queuing, conference calling, call redirecting and cloud monitoring on cloud accessible across all office locations anywhere, any time.

In addition to solving the problem of dealing with traditional multi-vendor setups for sourcing services, the platform also eliminates the need for enterprises to close requisite regulatory compliances and the challenge of longer wait time during troubleshooting requirements, which not only involve higher capital, operational expenses, and time investments, but also limits easy scaling to other locations.

The CCaaS platform, offered under Airtel’s CPaaS platform – Airtel IQ, underwent pilot testing before its official launch today. Positive feedback from marquee customers underscores the convenience and affordability of this innovative solution.

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Airtelcloud infrastructureContact Center as a Service (CCaaS)technologyVaaS
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