Array Networks Inc., a player in application delivery networking, has announced that it is extending its Total Value Channel Program to tier 2 application vendors. The new comprehensive partner program enables select partners to drive new business opportunities and increased profits selling application, desktop and Cloud service delivery products and solutions. Tier 2 partners including Tashee Infosystem, Conventus Technologies and Mediaware Infotech are among the first to benefit, having already gained more orders through the program.
Array Networks’ Total Value Channel Program educates partners and enhances their ability to sell Array Networks products and solutions by encouraging them to bundle ADC solutions with their current offering in the application space. The program has helped partners in up selling to existing customers, providing an effective solution for application performance enhancement and improving the total revenue generated per customer. The training program educates partners in the basics of application performance enhancement using ADC technologies, configuration of SLB for applications, performance optimization, security and WebWall security for applications, SSL acceleration and application high availability.
There are two membership levels available to authorized partners: Authorized and Premium. Both partnership levels receive extensive training and sales support. Premium partners receive increased margins relative to an increased partner commitment. Along with other marketing and sales support resources, partners also benefit from advanced sales and technical training, private access to product and technical information, the right to use the Array Networks logo and official branding, exclusive lead sharing, joint marketing events and the partner newsletter.
“After successfully educating the partners in the west, we started to extend the Total Value Channel Program in a few of the tier 2 cities,” said Shibu Paul, National Sales Manager – India, Array Networks. “With the huge acceptance rate, we are now planning to extend the same across India. In addition to providing a complete understanding of our ADC solutions, the training program provides additional marketing and sales support.”
“The Total Value Channel Program gives us an extra edge in understanding and further offering a complete solution to our customers, which helps us to be a one point contact for major services,” said Amit Kulkarni, Regional Manager. Tashee Infosystems. “We appreciate that Array Networks has taken the necessary steps to reach out and educate us thoroughly. We look forward to continued support from Array Networks now and in the future.”