Bharti Airtel has announced the launch of ‘One Touch Internet’ services for millions of first-time users in India.
Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience.
Now available for prepaid mobile customers on Airtel, ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs.
Currently available in English and Hindi, the service will soon also be available in 8 Indian languages shortly.
India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
Srinivasan Gopalan, Director, Consumer Business, Bharti Airtel, said: “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable – more and more Indians are getting online on their mobile devices.
‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holding first-time mobile users as they discover the internet.”