EMC acquires TwinStrata, updates its storage portfolio

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To unlock opportunities in the cloud, storage giant EMC has decided to invest in the storage management company TwinStrata. EMC has long been trying to take on Amazon Web Services,its biggest competitors in the market.

This deal with TwinStrata that is known for selling a datacentre appliance called CloudArray, which securely connects to cloud storage services to perform off site data replications instantaneously, will help it do so.

EMC announced the deal at the EMC Forum Redefine Possible 2014 that is being held in Seoul. The company, however did not disclose the financial terms of the crucial deal.

At the event, the company also announced several new products for its Flash, enterprise storage and Scale-Out NAS portfolios.

Among them is  XtremIO 3.0, which offers new features and configurations, ecosystem integrations, and business programs for EMC XtremIO all-flash arrays.

The company claims the updated version offers more scale, capabilities, and support for consolidated, virtualised, and performance-hungry workloads.

Another addition is the VMAX3 Family, which transforms VMAX from enterprise storage to an enterprise data service platform. The platform enables customers to regain control of where best to run specific workloads, within the data centre or in the public cloud. VMAX3 is the foundation for hybrid cloud as IT looks to deliver storage-as-a-service.

EMC also unveiled an upgrade to EMC Isilon. The new updates are claimed to deliver the industry’s first enterprise-grade, scale-out Data Lake, enabling next-generation workloads such as Hadoop analytics, cloud and mobile.

The company said that it will continue to work on Flash. David Webster, President-APJ, EMC said, ” The customers and employees today want an immediate, friction-less access to information through mobile devices. Such needs have pushed the CIOs from being focused on cost efficiencies to look at performance efficiency on priority.”

“Fundamental technology has now changed, our strategy is to give customer a choice and not force him to buy any stack,” said Brain Gallagher, President, Enterprise & Mid Rannge Systems Division, EMC.

EMC’s cloud focus is obvious and evident. Last year, EMC had acquired Adaptivity that provides solutions that accelerate enterprise Cloud transformations.

Adaptivity’s (now a part of EMC) SaaS-based solutions provide intelligent cloud decisioning that determines cloud suitability for each application, cloud selection (public, private, managed or hybrid), including required capacity, and the most efficient migration path for each application.

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