Eros Now, a South Asian entertainment OTT (over-the-top) video platform by Eros International Plc, a Global Indian Entertainment Company, announced a collaboration with Microsoft to build a next generation online video platform on Microsoft Azure targeted at its consumers across the globe.
Building on its history of innovation, Eros Now will leverage Microsoft Azure for three areas of technology development:
1. Intuitive Online Video Platform: Using Microsoft Azure and Azure Media Services, Eros will develop a new, intuitive online video platform. The new platform will provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).
2. Interactive Voice Offerings: Eros will work to create new interactive voice offerings for consumers, powered by Azure AI tools, including OTT app video search experiences and voice search for video content across 10 Indian languages.
3. Personalized Recommendation Engine: To increase consumer satisfaction and loyalty, Eros will create an engine to deliver personalized content recommendations for consumers by leveraging its own user data, combined with Azure AI, analytics, Cloud Data Warehousing solutions and Azure Media Services Commenting on the announcement, Rishika Lulla Singh, CEO- Eros Digital, said, “The Online Video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video.”
Peggy Johnson, Executive Vice President, Microsoft, Corp. said, “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India.”