Global smartphone sales to end users totaled 328.8 million in the second quarter of 2021, an increase of 10.8 per cent year over year, according to Gartner, Inc. Overall global mobile phone sales grew 10.2 per cent despite supply constraints due to Covid-19 related production disruption and component shortages.
“Reinforced shelter-in-place instructions and factory shut-downs in India and Vietnam due to the second wave of Covid-19, along with closure of retail businesses and restrictions on online deliveries affected smartphone sales negatively in the second quarter after a strong start in the beginning of 2021. However, regions with higher penetration of 5G connectivity saw strong demand for 5G smartphones and were growth drivers for leading smartphone vendors,” said Anshul Gupta, Senior Research Director, Gartner.
Samsung expanded its 5G smartphone lineup at entry and midrange prices to target growth opportunities in 5G segments in the second quarter of 2021. The company maintained the No. 1 position among the top five global smartphone vendors. While it continues to be a market leader, Samsung’s year over year growth slowed due to supply constraints and production disruptions.
Xiaomi’s worldwide smartphone sales overtake Apple in the second quarter, placing Xiaomi at the No. two position for the first time. Xiaomi registered 80.5 per cent growth in its smartphone sales owing to a stronger online presence and fast expansion in the global markets beyond Asia/Pacific led by investments in retail channels and partnerships with communication service providers (CSPs). While Apple sales grew 28.3 per cent year over year, its market share remained the same as compared to the previous quarter. “Apple’s aggressive sales promotion for its iPhone 11 series smartphones and iPhone SE (2020) added to its growth in the price-sensitive segment,” said Gupta.
Other Chinese smartphone vendors Oppo and Vivo grew 42.4 per cent and 41.6 per cent, respectively, in the second quarter of 2021. Aggressively priced mid-tier smartphones, a wider distribution network and robust marketing campaigns in Western Europe boosted the growth of Oppo. Vivo is continuing to expand its market presence beyond Asia/Pacific beginning with a focus on Europe, the Middle East and Africa (EMEA).
“Demand for smartphones continued to be strong in this quarter as buyers preferred higher specifications and better user experience. The pent-up demand from 2020 continues to drive advantage for global smartphone vendors in 2021,” said Gupta.