Gemalto announces new mobile marketing solution

Gemalto, a player in digital security, has announced LinqUs Mobile Engagement and Monetization​, a comprehensive solution that optimises the reach and effectiveness of permission-based mobile marketing campaigns.

With Gemalto”s enhanced mobile marketing functionality, the company says the operators can now deliver value-added “Click-2-buy” and “Click-4-coupon” messages to the widest possible audience with Smart Messages and push notifications, enabling the delivery of a promotional message through to app users even if the app is not open. As a result, mobile operators can upsell and engage with all their customers through a single solution, and successfully monetise their opt-in databases in partnership with brands, retailers and banks, by sending the right message to the right person, at the right casino spiele place and the right moment.

According to Gemalto, LinqUs Mobile Engagement and Monetization allows promoting and seamlessly registering subscribers” to different services such as data plan upgrades via their mobile, offering consumers a smooth user experience for m-commerce. Brands and retailers can also exploit the reach, interactivity, location-based and contextual intelligence of LinqUs Mobile Engagement and Monetization to issue digital coupons and vouchers when and where customers can redeem them.

“Gemalto is a long established and proven force in the mobile marketing arena, sending over 400 million Smart Messages a month and representing for operators a, trusted partner for processing their valuable subscriber data,” said Nadia Gonzalez, Vice President of Mobile Marketing for Gemalto. “This unrivaled experience led us to also offer a range of consultancy and mobile marketing services that can ensure campaigns are designed, managed and implemented to deliver optimum response rates and return on investment.”

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