IBM announced it has signed a multi-million dollar agreement with Coca-Cola Amatil (CCA) to move its Asia Pacific customer planning and relationship management systems to the IBM Cloud.
Hosting the workloads in IBM’s two SoftLayer cloud centers in Australia will provide CCA with a more agile environment to quickly respond to customer needs and will deliver significant annual savings to CCA.
Demand for CCA’s beverage goods is seasonal, impacted daily by several factors including when the weather is hot or when major events are taking place. These fluctuations make it costly for CCA to own and manage its own IT infrastructure. To continue to support these workloads in-house CCA would need to make capital infrastructure investments designed for the highest potential demand.|
The IBM Cloud provides the flexibility for CCA to provision capacity to match customer demand, in a secure and reliable environment.
“Our business requires the highest levels of Customer Service 24/7, the move to SoftLayer provides us with a game changing level of flexibility, resiliency and reliability essential to service our customer needs. This consumption based model also removes the need for large expenditure on IT infrastructure said Barry Simpson, group CIO at CCA.
Over the next six months CCA will transition workloads to the IBM Cloud to run production, testing and development environments. These workloads span the organiaation and are essential for CCA’s customer relations management, planning, forecasting and reporting.
“With CCA extending its relationship with IBM, they will be able to more quickly respond to changing market dynamics,” said IBM General Manger of Cloud Services James Comfort.