Indian brands in the television, personal care and auto segments top the sales chart on Flipkart’s marketplace, while global brands are not doing as well, a Flipkart study has said.
Indian brands in the television, personal care and auto segments top the sales chart on Flipkart’s marketplace, while global brands are not doing as well, a Flipkart study has said.
Releasing the Fliptrends report, Ankit Nagori, chief business officer of Flipkart said, “In the television category, VU and Micromax are the top brands, while in the autocare segment brands like Retina, Autosun, Fly, SpeedWave were the top ones. This shows how we as a marketplace have helped the small time sellers come on the platform and create brand values.”
The study shows that 69% of the online shoppers are male.
The report further states that close to 73% of the shoppers on its platform are aged between 15-34, and more than half of the consumers shopping online are office goers closely followed by students. On Flipkart’s plans to launch in vernacular language, Nagori denied any such move over the next year.
While Delhi NCR emerged as the most e-commerce savvy metro, southern India has a significant presence with Bengaluru, Hyderabad and Chennai featuring among the top 5 cities.
Among the Tier-1 cities, Pune, Coimbatore, Ahmedabad and Lucknow were the prominent place where it attracted traffic from, while Bhubaneshwar was the only city from east India to feature in this list.