Lukup Media has announced the launch of India’s first on demand TV service powered by a connected device – the Lukup Player. The service aims to transform conventional TV viewing for Indian audiences.
The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports.
Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers – at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit. Users can also download content on their mobile devices which they can access offline. With no minimum monthly subscription charges, users can pay per view.
The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014. The service can be availed by purchasing the player and subscribing to the service. The device is priced between Rs 9000 to Rs 12000.
Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer – Lukup Media said, “Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home.
“We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially, ” added Kallol, who is also the founder and promoter of Lukup Media.
The company was started in 2011 and now its has over 100 people. It has invested around Rs 30 crore in developing and designing the service and the device, which has been done largely in India.