Mobile advertising firm Madhouse India said it has launched a startup connect platform ‘Madlabs’ to recognise and showcase mobile advertising solutions.
Madhouse, a digital advertising company, is part of the WPP Group.
“With over 300 million smartphone users, Madhouse, in association with YourStory and MobileSparks, is now looking to connect the startup ecosystem and foster innovation through a structured programme by inviting participation from all creators of innovative mobile solutions that furthers their reach on the device to showcase their work,” it said in a statement.
The platform connects startups to showcase their innovative mobile solutions and the event will take place in Bengaluru on August 7-8.
“The Indian advertising industry is going through a revolution with the tremendous growth of the mobile industry and Internet user group.
“Brands today are realising the scope of opportunities in this space. We at Madhouse India hope to bring the entire industry together through Madlabs to showcase their work and bring innovative solution to brands that are completely mobile led,” said Madhouse South Asia Chief Operating Officer Milind Pathak.