ZAGG has partnered with Brilyant, an IT and Consumer Electronics Distribution company, established in 2014, to enter India. The company targets India’s Rs 6000 crore mobile accessory market as first step into Asia.
ZAGG Inc, a global mobile accessories company has announced its launch in India. The company offers products such as InvisibleShield screen protectors and mobile keyboards, mobile audio and cases.
The mobile accessory market in India is pegged at Rs 6000 crore and is expected to grow 25% in the current year, mirroring the growth of the smartphone market which is expected to maintain a double-digit growth rate over the next few years as people switch to smartphones and gradually upgrade to 4G smartphones as well. By 2017, IDC expects India to overtake the United States as the second largest smartphone market globally.
“Technology moves fast, and India’s smartphone growth is a prime example of that. At ZAGG, we create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices,” said Chris Ahern, Managing Director, ZAGG International.
ZAGG has partnered with Brilyant, an IT and Consumer Electronics Distribution company, established in 2014, to enter India. Brilyant has a pan-India presence through its Strategic Partner Network, with a direct coverage of around 18,000 billing points and counters.
“Our management team enjoys a long standing relationship with channel partners, retailers, resellers, and value added distributors across India and consequently, we have the ability to deliver ZAGG products across the length and breadth of the country in the most efficient manner,” said Suresh Reddy, CEO, Brilyant. Brilyant’s reach includes having ZAGG partner with Croma, India’s first large format specialist retail chain for electronics.