Pure Storage has announced a corporate rebrand to Everpure, alongside plans to acquire data intelligence and orchestration company 1touch, signalling a strategic shift from storage-focused offerings toward broader enterprise data management capabilities for the AI era.
The company said the new identity reflects its evolving focus on unified data platforms designed to help enterprises manage, secure and operationalise data at scale as artificial intelligence becomes more central to business operations. The planned acquisition of 1touch is intended to expand Everpure’s data discovery, classification and contextualisation capabilities, enabling organisations to gain deeper visibility into enterprise data across environments.
According to the company, enterprises are facing increasing pressure to modernise infrastructure as AI workloads expose limitations in siloed data systems and manual management processes. Everpure’s Enterprise Data Cloud architecture aims to address these challenges by providing a unified control plane that manages datasets globally through policy-based governance and automation.
The integration of 1touch’s data intelligence capabilities is expected to enhance the platform’s ability to add semantic context to enterprise datasets, allowing organisations to convert raw data into actionable insights more efficiently. The combined approach is positioned as supporting AI adoption by making data more accessible, secure and operationally ready across hybrid and multi-cloud environments.
Industry partners and ecosystem players highlighted the growing importance of integrated data management and cyber resilience as organisations scale AI initiatives. The company said the transaction is subject to customary closing conditions and is expected to be completed in the second quarter of fiscal year 2027. Financial terms were not disclosed.
Pure Storage will begin trading under the Everpure name on the New York Stock Exchange from March 5, 2026, while retaining its existing ticker symbol (NYSE: PSTG).