With the total addressable market expected to grow to $88 billion by 2017, Indian SMEs look for cloud, analytics and mobile solutions to improve operations and become more efficient, cites Circle Research Global Report sponsored by SAP SE.
In order to help SMEs address this requirement and fuel their growth, SAP India announced SAP Innovation Express – a pan-India bus roadshow that will help Indian enterprises gain more insights into the power of SAP solutions and services to achieve business excellence.
“SMEs have greater opportunities than before for expansion and diversification. They utilise technology to support business growth and achieve operational excellence,” said Adaire Fox-Martin, President, SAP Asia Pacific Japan.
One of important findings from the research stated that SMEs recognise the value of cloud and have begun their transition. 90% SMEs in India feel cloud adoption is increasingly important for enabling business success. The adoption of cloud is helping them to innovate.
Additionally, 87% of very ambitious Indian SMEs believe enterprise applications, analytics and mobile solutions will play an important role in achieving their ambitions. “The absolute appetite for cloud is real. The conversations are intense. Most customers will choose to go for hybrid model,” elaborates Fox-Martin.
Aimed to support Indian enterprises across 12 cities and towns that are the key SME hubs of India, SAP Innovation Express will provide hands on experience of SAP Solutions designed specifically to meet the needs of SMEs. The solutions will include SuccessFactor, Ariba, HANA for SMEs, SAP All-in-One, SAP on any device.
The roadshow will be targeting 500 new customers. It will engage SMEs through specific break-out sessions containing live demonstrations of simple, industry-relevant and affordable SAP solutions, customer implementations and testimonials including partner discussions.
Customers who board the innovation express can witness real time demos of SAP offerings and consult the SAP leadership team to learn more about it on the spot. SAP will also harness on capabilities of its partners like Tech Mahindra and Yash Technologies to help SMEs make a clear decision in choosing the right technology.
Other findings from the research stated that the biggest single ambition for SMEs in India is customer success (44%), followed by 34 % who are keen on achieving growth and 12% for business improvement. Aslo SMEs give high importance to introducing new products while 74% focus on increasing revenue. On average, Indian SMEs are 77% of the way along to journey to being ready for achieving their growth ambitions