SAP Unveils Strategy to Gain Predictive Insights From Big Data

Empowering organisations with the ability to improve decision-making by predicting future outcomes, SAP AG announced SAP BusinessObjects Predictive Analysis software. The new offering aims to equip more people with a modern, user-friendly, graphically stunning tool for predictive modeling and advanced visualization. The software is intended to harness and unleash the full value of “Big Data” when coupled with SAP HANA platform, enabling organizations to reveal and act upon untapped opportunities and hidden risks.

“Predictive capabilities help businesses explore and identify the opportunities and risks hiding in the sea of all that big data. SAP’s integrated approach to predictive analytics helps more users learn not only what has happened, but also understand why it happened, what might happen and what the best course of action is,” said Dan Vesset, vice president, Business Analytics solutions, IDC.

While SAP BusinessObjects Predictive Analysis is planned for availability via standalone deployment, the software is also intended to uniquely unlock the value in “Big Data” when utilized with the SAP HANA database, which provides a data mining and statistical function library.

“Predictive applications must be intuitive.With SAP’s comprehensive approach to predictive analytics, more people in the business can explore, visualize and share insights from exploding volumes and varieties of data,” said John Schweitzer, senior vice president and general manager, Analytics, SAP.

SAP BusinessObjects Predictive Analysis is currently available via the SAP Ramp-Up program.

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