Sinch launches SaaS conversational messaging platform for SMBs in India

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement is expanding its product portfolio in India. After the acquisition of ACL Mobile, a leading provider of cloud communications services in India and Southeast Asia in 2020 the company set up a sales team for a software-as-as-service platform for conversational messaging for SMBs under the brand MessengerPeople by Sinch.

The platform – is a cloud-based software suite that makes it easy for businesses to engage with their customers via messaging apps like WhatsApp, Instagram Direct Messaging, Telegram, and Apple Business Chat (iMessage). The product was added to Sinch’s portfolio in November 2022 through the acquisition of the German company MessengerPeople from Munich. Worldwide, over 800 businesses already use the MessengerPeople product to engage with their customers.

“We are growing our market share in India by bringing world-class solutions that customers need leverage for their digital communication requirements. So far, we have focussed on larger enterprises, and we see huge potential in the small to medium-sized businesses (SMBs) segment. And to address their needs we are now launching the MessengerPeople solution from our portfolio”, said Nitin Singhal, Managing Director, Sinch India.

“India is a fast-growing, mobile-first economy that benefits from rapid digitalization and rising smartphone penetration. With more than 500 million WhatsApp users in India, this is a billion-dollar growth market for conversational messaging that could be developed in the next few years. In addition to the mass of potential users, India’s GDP growth also favors the growth prospects of conversational commerce via messaging apps.”

With easy-to-use applications that are designed for SMB business users, the MessengerPeople solution complements Sinch’s API-based offering for larger enterprises and channel partners. The MessengerPeople platform is particularly well-suited for pre-sales in form of WhatsApp marketing, bulk messaging, and customer care.

“The MessengerPeople by Sinch solution has great market fit with the needs of Indian businesses”, says Sandeep Bedi, the new Senior Director, Sales SAAS, Sinch, India. “Companies can set up the Conversational Messaging Platform within 24 hours and start their messaging service including a Chatbot Builder without coding know-how or extra costs. WhatsApp communication can be handled professionally, and other Messaging Apps like Instagram Direct Messaging or Telegram can be added and managed additional out of one inbox with no effort.”

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