Polaris Wireless, provider of software-based wireless location solutions, announced the appointment of Srinivas Varadarajan as Vice President, Sales and Business Development for Asia. In this role, Varadarajan will be based at Polaris Wireless regional headquarters in Bangalore, India and will lead the expansion of the company’s strategic partnerships and client base in the region.
Prior to joining Polaris Wireless, Varadarajan was the global head of the LBS business unit at Nokia Siemens Networks, where he was responsible for establishing and growing relationships with major telecom operators throughout Asia. He previously was director of business development for the applications practice in the global services business unit at Motorola.
Polaris Wireless also recently expanded its India Centre of Excellence, development and operations organization, which was established in 2005 in Bangalore. The company is currently conducting field trials with a major Indian wireless 2G and 3G network operator to prove compliance with India’s Department Of Telecom (DoT) May 2011 mandate for location determination.
“High accuracy location solutions are increasingly being considered by Asian governments and telecom operators for purposes ranging from consumer services to public safety applications. This is a right time to be associated with Polaris and expand business in the region,” said Varadarajan.
According to a recent study by Ovum, location-based services in India will grow significantly, bolstered by 80% annual growth in 3G connections over the next five years and interest from high-value early adopters, such as working professionals and the burgeoning youth sector, which is expected to grow to about 150 million subscribers in 2012.