IAN-backed startup Wizikey, has launched a media intelligence metric—messaging analysis. The latest addition to Wizikey’s dashboard enables customers to gather the extent of association with industry messaging, keywords, trends and phrases as compared to their competition. Harnessing the power of Artificial Intelligence and big data, the real-time Messaging Analysis compares news across geographies and on over 5000+ publications.
This new feature is accessible to Wizikey workspace users across the US, UAE, Australia, Singapore and India. 75 per cent of companies use messaging analysis as a measurement of PR efforts. In fact, 16 per cent of companies use messaging analysis as the only metric to understand the impact of PR efforts. Messaging analysis is emerging as an industry-defined metric.
“Many companies practice messaging analysis on Excel sheets and PowerPoint. The sheer amount of time and inaccuracy that goes into messaging exercises, defeats the purpose of measurement. Learning closely from our users, we realised that we can help companies do this at ease. With this feature we reduce time to analysis from 72 hours to 30 mins,” said Aakriti Bhargava, Co-founder and COO.
With Wizikey’s messaging analysis, organisations now have the fastest way to gain real-time insights on messaging for any time frame – days, months, or quarters. Brands want their name to become synonymous with powerful messages and the power of news coverage in building brand perception is undeniable. This keyword association and attribute journey prove to be a great tool to measure, compare and ultimately act upon to build a better story for your brand.
- In its beta version, users of the software need to key in the keywords and messages they want to see their brand association with and the dashboard churns out a comparative report/analysis in less than 30 seconds. For instance, fintech companies are fighting to increase their share of voice for the message ‘Buy Now Pay Later,’ they can find out their association with the same.