EnableX.io, Asia’s leading cloud communication service provider, today announced the launch of EnableX Embed, an iframe-based, low-code video embedding platform that simplifies the creation of feature-rich in-app or in-browser, multiparty video meeting. This simple yet customisable platform can even be used by people without any coding experience, thus minimising the requirement of technical skills and time to develop a customised video meeting solution.
The solution is designed to address the dynamic needs of developers who are looking to build contextual real-time experiences easily and quickly. Built on top of carrier-grade communication infrastructure, EnableX Embed empowers businesses to implement video calling into their web pages and apps within minutes with just 1 line of programming code. The in-built iframe code comes with pre-designed User Interfaces (UIs) to make the job smoother. At the same time, it allows them the flexibility to customise the UI by making changes to the code and build tailored experiences as per their requirements.
EnableX Embed is a browser and device-agnostic platform that is scalable to allow up to 100 participants in a video meeting. This fast-to-implement solution comes with all the necessary conferencing, collaborative, and analysis features including live streaming, recording, and whiteboarding, etc.
Speaking about the launch, Pankaj Gupta, CEO & Founder, EnableX.io said, “On their way to develop and deploy feature-rich video meeting solutions, developers find it challenging to work through multiple UI libraries and write thousands of lines of code. EnableX Embed addresses these issues by offering a way to build scalable and customisable video meeting solutions quickly and effectively. All this allows businesses to focus and become more efficient on their primary product, rather than struggling with getting video capabilities up.”
As per a Gartner report, the worldwide low-code development technologies market is projected to total US$13.8 billion in 2021, an increase of 22.6% from 2020. The report attributes this to a confluence of digital disruptions, hyper-automation, and the rise of composable businesses. For businesses looking to develop video meeting capabilities, this has an immensely positive impact, since they can focus on their core operations with a minimum investment towards coding for a new solution. EnableX Embed is set to gain from this trend as it makes communications platform as a service (CPaaS) easy to implement for developers and non-developers, i.e., those leading business functions such as customer operations, service, and marketing, etc., which play an important role towards creating the right customer experience.