In this video:
Sonali Samyal, Principal Solution Engineer, Salesforce India
Topic: Catalyse Growth in FinTech with Customer Centric Innovation
+ Fintechs face challenges like customer acquisition, scaling while staying lean and customer retention.
+ Customers seek actionable intelligence and effortless service.
+ Customer Centric innovations are key to acquiring new customers as well as retaining them
+ Start small with entry-level products to support early-stage startups.
+ Easy to customise and declarative platform for rapid app development is the need of the hour.