In this video:
Anuradha Tyagi, Industry Leader – Retail & Consumer Goods, Salesforce India &
Alekhya Bodingari, Lead Solution Engineer, Salesforce India
Topic: Digital Acceleration in Retail in India & Tech Disruptions driving QSR growth
Key Highlights:
Anuradha Tyagi, Industry Leader – Retail & Consumer Goods, Salesforce India:
+ Online grocery, e-pharma, social commerce, direct to consumer and super apps are segments expected to grow faster in 2021.
+ Omni-channel for business continuity, contactless engagement, D2C commerce, and a rise in local labels are gaining prominence in the Indian retail industry.
+ Mobile ordering, cloud-kitchens and digital payments helped the QSR industry to survive during lockdowns.
Alekhya Bodingari, Lead Solution Engineer, Salesforce India:
+ ‘Audience Builder’ is designed for marketers with an intuitive user interface to cater right target customers.
+ The path to purchase is an important engagement between a company and its customers which is a bit complicated in today’s time.