In an era where customers are spoilt for choices, brands need to constantly evolve. This is true for loyalty initiatives too. If loyalty initiatives are static, the probability of retention of customers reduces. Brands hence have to create differentiated and personalized loyalty initiatives, and have to adopt a holistic approach. One such company that is trying to create this is Zinrelo, which is witnessing huge success with its 360-degree technology approach for loyalty initiatives.
To understand how loyalty initiatives are evolving, Express Computer interviewed Samir Palnitkar, Founder of Zinrelo.