In this insightful interview with Express Computer, Zarina Lam Stanford, the Chief Marketing Officer of Bazaarvoice, delves into the evolving landscape of retail marketing, particularly focusing on the intersection of AI-driven efficiency and human authenticity. Stanford shares valuable insights into leveraging AI to enhance human-generated content, ensuring ethical AI use in retail, addressing technological challenges, and preparing for emerging trends. Additionally, she provides a glimpse into Bazaarvoice’s outlook for the future of retail marketing and upcoming digital initiatives planned to shape the company’s trajectory in the retail marketing space.
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