In this video:
Keynote Address by Rakesh Chandra Sharma, IAS, General Manager, BDD and IT Services Division, India Trade Promotion Organisation
Topic: Accelerating Digital Transformation in Indian Trade Promotion
Key Highlights:
[1] Bharat Mandapam uses advanced systems for temperature, AV, and internet – making it a top-tier convention centre.
[2] Bookings, payments, and stall allocations are fully digital, reducing manual work.
[3] ITPO is upgrading systems with AI to better manage events and avoid overlaps.
[4] Despite a significant reduction in workforce (from 1300 to under 300), ITPO has enhanced efficiency and revenue by leveraging technology.
[5] Technology is transforming ITPO into a smart, efficient, and globally competitive event platform.