In this video:
Session: Mohammed Shazin Thottathil, Lead Solution Engineer, Salesforce India
Topic: Driving customer centricity and predictability through #1 CRM for Manufacturing
Key Highlights:
+ Legacy investments complicate digital engagement
+ Sales input should be captured with account-based forecasting
+ Innovation drives business transformation forward
+ Collaboration with product, operations and sales teams develop more accurate forecasts
+ Connected products, services and suppliers empower teams to deliver better results