In this video:
Nitin Nair, Sr VP, Open Network for Digital Commerce (ONDC)
Topic: Digital Commerce Revolution
Key Highlights:
+ ONDC’s goal is to dramatically step change e-Commerce penetration
+ We are working towards enabling population-scale inclusion of merchants and buyers
+ ONDC has been designed to solve key factors across the value chain holding back participation
+ ONDC’s design revolves around two interrelated principles – Unbundling of customers and sellers aquisition to reduce go-to-market efforts and Interoperability between platforms/ applications for greater market access
+ We are a network to democratize multiple domains across sectors