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Purpose-Built Backup Appliances: 2018 Market Results

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Purpose-built backup appliances (PBBAs) have been foundational components to many organizations’ backup/recovery infrastructure for more than a decade. The importance of PBBAs is illustrated in the numbers: According to IDC, in 2018, the data replication and protection (DR&P) market was approximately $8.9 billion, while the PBBA market was $3.6 billion.

PBBAs provide IT organizations with a solution to common problems associated with backup/recovery operations as well as improve service-level delivery for data restore and availability.

At $3.6 billion in revenue value, PBBAs represent nearly one-third of the total spent by IT organizations in the backup/recovery hardware and software infrastructure (this does not include the amount spent on tape infrastructure, which IDC estimates to be less than $1 billion).

Although PBBAs were originally designed to solve tape-related problems, they remain relevant in cloud environments by providing both rapid on-premises restore and data replication to the cloud. Throughout the history of the market, Data Domain has been the market leader, whether as a start-up more than 15 years ago or as a unit of Dell EMC today. Currently, Dell EMC has more than twice the market share of its next nearest competitor in this market.

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