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The Forrester Wave™: Real-Time Interaction Management

The 12 Providers That Matter Most And How They Stack Up

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SAS received the highest possible score for the criteria of decision arbitration, customer recognition, and measurement and observation.

Real-time interaction management (RTIM) is a critical CX technology that helps brands create the personalized experiences necessary to win, serve and retain customers, regardless of their point of interaction.

SAS’ position as a Leader in this report highlights, our customer intelligence suite of products, particularly SAS Customer Intelligence 360 and SAS Intelligent Decisioning, provides the analytical power and real-time decisioning capabilities needed to elevate your customer experience.

Read Full Report.

How do you target your customers for marketing campaigns?
Currently decisions are based on insights from BI Reports/DashboardsCurrently decisions are fact-based, through customer behavior analysis and segmentation/profilingCurrently decisions are mostly based on gut-feel & instincts

How do you execute your campaigns?
Currently campaigns are executed, and performance reported via manual/excel based lists.Currently campaigns are executed, and performance reported via our Campaign Management ToolCurrently execution of campaigns is outsourced to third party

Your organisation is evaluating “Customer Intelligence/Campaign Management” solutions for?Building faster and targeted campaignsOptimizing on offer and communication channels for customer communicationIncrease wallet share and improving customer engagementPredicting customer behavior and maximizing customer lifetime value

Any Other

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