Microsoft unveiled a first look of the new MSN in India which is designed for mobile and cloud.
By Debashis Sarkar
The new MSN will deliver premium content from leading media companies which includes The Indian Express, Network 18, NDTV, India Today and others and will also come with productivity tools.
The new MSN will go live soon. Microsoft is offering a live preview at http://preview.msn.com
With this launch, Adam Anger, General Manager for Asia Pacific, Microsoft Advertising said, “There is a fundamental shift in MSN’s thinking as we are now more focused on Internet browsing experience regardless of the devices used to connect to the Internet. We are combining the best of both Web and Apps in the new MSN.”
The new MSN will arrive soon on Windows, Android and iOS based mobile devices. Microsoft will no longer supply the content. “We are now into content curation and have partnered with top local content providers from India for the new MSN,” said Sanjay Trehan, Head, MSN India, Microsoft Corporation (India) Pvt. Ltd.
The new MSN offers personalised settings and users will have to log in with any of their Microsoft accounts be it Skype, Outlook or Xbox.
In the coming month, MSN will launch apps across Windows Phone, iOS and Android in which users need to set their preferences once and the content will get sorted accordingly and will also come with ‘view later’ functionality.
MSN has around 425 million users globally. On an average, 13 million unique users from India visit MSN on a monthly basis.
