Whatfix is pushing the boundaries of enterprise technology with the launch of its new AI-powered agents—Authoring, Insights, and Guidance—built to simplify adoption and deliver measurable business outcomes. In an exclusive conversation with Express Computer, Vara Kumar Namburu, Co-founder & Head of R&D and Solutions, Whatfix, announces how these AI-first innovations are addressing the complexity of enterprise applications, the challenges of measuring ROI from AI, and the company’s vision of delivering “zero-click outcomes”.
Whatfix has been at the forefront of digital adoption platforms globally. How has the journey been so far, especially in terms of enterprises maximising ROI from their digital investments?
Over the years, technology has continuously evolved—from client-server to cloud, to apps, and now AI. But the real success of digital transformation depends not just on the right technology, but on how well people adopt it. Today, around 85 of the Fortune 500 companies use Whatfix, which shows how critical adoption platforms have become. Earlier, transformation happened in cycles, but now, with cloud and SaaS, applications change every month. Ensuring users adopt these changes is the only way to achieve efficiency gains. With AI entering every vertical software, users face new complexity—deciding which co-pilot or application to use at what time. To address this, we introduced ScreenSense. It detects the user’s context and intent, and then proactively recommends or even triggers the right action. This ensures users can achieve outcomes quickly despite increasing complexity.
You recently launched Whatfix AI Agents powered by ScreenSense. Could you explain how these agents work and what makes them different from other AI-driven productivity tools in the market?
Yes, alongside ScreenSense, we launched three AI agents that bring significant value to enterprises. The first is the Authoring Agent, which helps enterprise users easily configure and create digital experiences across applications. The second is the Insights Agent, which allows business users to query data in natural language and get actionable insights without depending on analysts. For example, it can analyse user adoption patterns across geographies and highlight where improvements are needed. The third is the Guidance Agent, which targets end users—employees, sellers, or customers—by providing contextual, one-line answers or guiding them directly. This is especially useful in industries with complex information like BFSI or pharma. Together, these agents simplify user interaction, reduce effort, and drive adoption at scale.
Which industries are seeing higher adoption of these AI agents?
We serve customers across industries, but certain capabilities are more impactful in specific sectors. For example, the Guidance Agent is extremely useful in BFSI and pharma, where employees need quick access to complex knowledge bases—like insurance policies or medical guidelines. It ensures the right information reaches the user in context, saving time and reducing errors. While each capability resonates differently across industries, our products are designed to have broad applicability.
Enterprises often struggle with turning AI investments into measurable outcomes. From your customer engagements, what challenges do you see, and how does Whatfix AI help bridge the gap between technology potential and user impact?
Measuring ROI has always been difficult, not just for AI but for digital transformation in general. At Whatfix, we focus on measuring business outcomes. For instance, if our product suggests better quotes to sales teams, ROI can be measured by improved win rates. In insurance claims, ROI could be shorter claim cycles or better customer feedback. Each AI agent has its own measurement criteria. With the Authoring Agent, we look at whether content creators can produce more in less time, and we have already seen about a 30 percent improvement. With the Insights Agent, the measure is whether we can reduce the time to insight from two days to 10 minutes and make that insight actionable. These outcome-based measurements help enterprises clearly see the tangible ROI from their AI investments.
Finally, what’s next for Whatfix in terms of AI-first products?
Our vision is around achieving zero-click outcomes—helping users get results with minimal effort. We are infusing AI into every product in our portfolio and are also building new AI-first products from the ground up. You’ll see many of these launches in the coming days, all designed to simplify user experience and maximise adoption.