In an exclusive video interaction with Express Computer, Sameer Raje, GM and Head – India and SAARC, Zoom talks about the use cases of the collaborative platform and how Zoom plans innovation for 2022, using emerging technologies like AI and IoT.
Raje believes that video collaboration tools are being used in every industry, like for shopping and other video contact centre based services. He expresses, “Today, businesses in India have transformed to use collaborative tools like in pharmaceuticals, doctors using tablets and communicating effectively. Similarly, in manufacturing employees wearing wearable devices and communicating with video devices. The focus is on bringing video into various applications, and it’s all about integration and cross application.”
Commenting on the major trends in India, Raje says, “Before the pandemic things were different. During the pandemic the situation changed where people were looking for video meeting applications. Today, buyers are more informed and transformed. They are looking to achieve a lot more things, they are looking for unique ways to leverage communication.”
He adds, “It could be a trader, large organisations or an individual from a remote area using smart collaborative applications. Today, the conversation is different, the trend has moved to empowering the business in total, using the strength of collaboration. We have been able to provide tele-health services, online learning to students in the remotest of the areas. But the real power of collaboration comes in India where panchayati raj and anganwadis are using collaboration tools.”
Raje also shares the future plans of Zoom for the year 2022. He mentions, “The future is heading towards a very different era. Today devices are very smart. We are bringing an avatar through AI for joining a meeting on behalf of a human. IoT will further boost our operations. White board in chat will work for writing, virtual receptionist is another feature with smart galleries have been introduced. We are looking forward to video engaging centres.”
Watch the full interaction: