ClanConnect.ai, a self-serve influencer marketing startup for brands, has successfully closed its seed round of INR 5 crores. The funding round was led by Venture Catalysts along with several marquee entrepreneurs including Samrath Bedi, Managing Director of Forest Essentials, Sandeep Aggarwal of Droom.in, Aakrit Vaish, Co-Founder of Haptik, and Haresh Hingorani Chief Creative Officer of Redchillies VFX.
The AI-driven influencer marketing platform is founded by Kunal Kishore Sinha (Co-Founder of Value 360 Communications), Sagar Pushp (Former Head of Digital Media at Cheil India), and a notable filmmaker Anshai Lal. ClanConnect.ai aims to provide an AI-driven Influencer Marketing platform that helps brands in making their influencer marketing campaigns more data and result oriented.
ClanConnect.ai is an AI-enabled platform that allows brands to scale their influencer marketing efforts by bringing discovery, management, and performance analytics all in one system. Through targeted searches and customisable analytics, marketers are able to identify and partner with more relevant influencers. ClanConnect.ai offers 30 different parameters to quantify the suitability and reach of each influencer. ClanConnect.ai has introduced a structured process of selecting influencers for brands. It simplifies the interaction between all stakeholders through instant analytics, progress reports, campaign ROIs, and so forth to help everyone derive the necessary learnings.