Myntra, India’s top fashion, beauty, and lifestyle destination has introduced My Stylist, an AI-powered personal style guide that acts as a comprehensive digital styling assistant. The timing couldn’t be any better as it is launched just ahead of the much-awaited biannual fashion event, the End of Reason Sale (EORS).
My Stylist democratizes the concept of personal styling, enabling everyone to have a personal stylist at their fingertips. It allows customers to take advantage of an AI-powered personal stylist who recommends outfits and complete looks based on their purchase and browsing history, along with personalized outfit suggestions based on the images they upload of their wardrobe.
In an exclusive interview with Express Computer, Raghu Krishnananda, Myntra’s Chief Product and Technology Officer, explains that their focus is on providing personalized shopping experiences that consider prior browsing patterns, preferences, and favorite brands. With over 300 brands and 3,000 stores across India, Myntra ensures that customers discover new season merchandise early on through channel integration. Moreover, the company has integrated its supply chain with its channel network, providing customers with swift delivery of new merchandise straight from stores, within four hours.”
Customer data privacy is of utmost importance to Myntra. Therefore, they perform multiple audits to ensure the safety and security of their customers’ information.
Watch this space for the full video interview with Raghu Krishnananda, Myntra’s Chief Product and Technology Officer.