Over 60% of the Vodafone Mumbai revenues are contributed by Voice plans
Vodafone India has launched double validity on rate cutter packs for its pre-paid users. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.
All pre-paid customers of Vodafone in Mumbai can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7. This value offer is valid on the rate cutter packs pre-fixed with ‘double validity’.
Vodafone has over 6 million pre-paid customers in Mumbai and sees a great potential in the rate cutter packs segment.
Mobile telecom services in Mumbai are still largely voice dominated. Over 60% of the Vodafone Mumbai revenues are contributed by Voice plans.Double Validity is yet another customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers have control on how they utilize their plan and get full value for money. It is a refreshing offering that blends affordability with customer empowerment,” said Ishmeet Singh, Business Head- Mumbai, Vodafone India.
In order to enhance awareness and adoption of the Double validity offer, Vodafone is also launching a high decibel marketing campaign across TV, – retail and digital.