Speaker in this video:
Lakshminarayan Swaminathan, Head of Product Management & Design, Myntra
Moderated by Srikanth RP, Editor, Express Computer, The Indian Express Group
Topic: AI-Driven Innovation in Commerce: Powering the Next Wave of Digital Disruption
Key Highlights:
[1] AI innovation in commerce must balance disruption with user behaviour, because the real question is how much change users can realistically absorb.
[2] In fashion commerce, AI should enhance inspiration and visualisation, helping users see complete looks rather than just individual product recommendations.
[3] Successful AI adoption requires experimentation, but the real goal is building products that scale for the majority of users, not just niche segments.
[4] Across the e-commerce funnel, from homepage personalisation to search, AI is increasingly powering highly algorithm-driven experiences tailored to each user.
[5] Inside organisations, AI copilots are transforming how work gets done, enabling teams to accomplish significantly more with the same resources.