In this video:
Special Address: Rajnish Kumar, Head Digital & Direct to Consumer Strategy, ITC Limited
Topic: Digitising Direct to Customer Experience
Key Highlights:
+ Technology is the enabler of most of the direct to consumer businesses.
+ Building physical touchpoints throughout the customer journey will be critical in supporting a frictionless experience.
+ Data analytics requires technical abilities to build, consolidate and provide operational models that automate data mining and drive clear actions.