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Rajnish Kumar, Head Digital & Direct to Consumer Strategy, ITC Limited | Special Address: Digitising Direct to Customer Experience

Retail (QSR + ECommerce) Track | 23rd June 2021 | 9:00 AM - 7:00 PM IST | Virtual Conference

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By Express Computer On Jun 23, 2021

In this video:
Special Address: Rajnish Kumar, Head Digital & Direct to Consumer Strategy, ITC Limited

Topic: Digitising Direct to Customer Experience

Key Highlights:

+ Technology is the enabler of most of the direct to consumer businesses.

+ Building physical touchpoints throughout the customer journey will be critical in supporting a frictionless experience.

+ Data analytics requires technical abilities to build, consolidate and provide operational models that automate data mining and drive clear actions.

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Express Computer

Express Computer is one of India's most respected IT media brands and has been in publication for 24 years running. We cover enterprise technology in all its flavours, including processors, storage, networking, wireless, business applications, cloud computing, analytics, green initiatives and anything that can help companies make the most of their ICT investments. Additionally, we also report on the fast emerging realm of eGovernance in India.

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