CMO Chronicles: Schneider Electric’s Shipra Trivedi on Trust, Brand and Why Marketing Is About People
Metrics can show you reach. Only customers can show you impact. Shipra Trivedi, Senior GM – Strategic Marketing, Data Centre & Secure Power at Schneider Electric India knows the difference because of a campaign she still thinks about, not for its dashboard results but for what she heard afterwards: customers repeating the message back to her in…
