Tata Consultancy Services, a leading IT services, consulting and business solutions organization, has been selected by Adobe, a digital marketing and digital media solutions provider, as a premier partner, the highest level of partnership among Adobe’s global ecosystem. This new partnership enables TCS clients to fully leverage Adobe’s Marketing Platform and its core solutions, allowing them to design and execute customized strategies and integrated marketing campaigns to suit specific target audiences and customer profiles.
As enterprises increasingly prioritize digital technologies into their core marketing strategies, they can use TCS and Adobe’s Digital Marketing Solutions and Services to harness centralized and shared data to consistently deliver contextually relevant, real-time personalized experiences to consumers. In turn, these will drive loyalty, improve customer experience and increase customer satisfaction. Ultimately, this allows enterprise clients to manage complex digital marketing requirements, drive customer acquisition, strengthen retention programs, increase marketing ROI, build stronger customer relationships, and increase brand value and market share.
“With a fast accelerating shift to digital channels by enterprises, marketing is becoming one of the most active frontiers of Digital Reimagination™. We are excited by the possibilities this creates for our customers to strengthen bonds with their target segments, increase the efficiency of their marketing operations and dramatically improve the contribution of marketing to the top line,” said Mr. N. Chandrasekaran, CEO and Managing Director of Tata Consultancy Services. “We are delighted to be the premier partner with Adobe.”
Shantanu Narayen, President and CEO, Adobe said, “Customers will benefit greatly from the global partnership of Adobe and TCS as they transform their enterprise businesses, obtain a richer view of their customers and create differentiated experiences for them. Marketing is now moving beyond the traditional marketing department and touching a wide variety of business stakeholders; this partnership will empower customers to stay ahead in this rapidly changing digital world.”