Top Notch Infotronix, India’s top computer and electronics products company that markets its product portfolio under the ZEBRONICS brand has established an in-house research and development division.
This unit aims to strengthen company’s product portfolio, develop more consumer centric devices suited to Indian operating condition and users preferences.
Its a separate unit co-located at company’s headquaters in Chennai, which spread over in a 2000 sq ft area and has dedicated labs covering five verticals – audio systems, power products, computer peripheral, products & accessories, telecom and security products.
Beside the well equipped labs, the unit adheres to international norms and standards along with India’s new BIS initiative, across all testing and development activities. Industry veteran Debu K Dasgupta is overseeing company’s new R&D division.
Commenting on the development, Rajesh Doshi, Co-Founder & Director – Top Notch said, “The time is ripe for investing in the country and we decided to start with strengthening the R&D dept as it will enable us to design products expressly to address the needs of our consumers who want the latest branded gadgets at a reasonable price point. At Zebronics we have consciously focused on this market segment as it is the fastest growing in the market.”
“Up until now, our focus in pre-sales was on product testing and quality control. However, we have now decided to go a step further and design products to meet the aspirations and needs of our customers. Our designs will be based on Indian consumer preferences in terms of both aesthetics and styling as well as technologically suited to local usage conditions,” said Debu Dasgupta, VP – Technical, Top Notch.
“Once we have our own designs, we can get our empanelled OEMs to manufacture to our specifications. We will be giving the OEMs, the design parameters to which we want them to conform.The R&D initiative will also help Zebronics in reinforcing its brand differentiation and uniqueness, among the value-conscious consumer segment,” added Doshi.