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Prospering with Tally

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Plastic goods manufacturer Samruddhi Industries deploys Tally.Server9 to reap multiple rewards, including improved efficiency and higher dispatch capacity

By KTP Radhika

Founded in 1992, Samruddhi Industries manufactures unbreakable plastic articles and environment friendly plastic goods. Headquartered at Sangli in Maharashtra, Samruddhi has six manufacturing plants and 11 sales offices across India. The company also has over 3,000 retailers, dealers and distributors throughout the country, and it uses innovative techniques and processes to constantly engage with its marketing network for achieving its business goals.

Ever since its inception, Samruddhi had been using basic Tally solutions for its accounting and management purposes. But then the company started expanding their business and witnessed a sharp growth. Pramod Malu, Director, Samruddhi Industries, says, “We were a one crore company in 2001. We crossed Rs 100 crore mark in 2010 and today we are a Rs 150 crore company.”

Over the years, Samruddhi has added to its employee base also. “Tally users in the organization also grew substantially in recent years. Overall 53 Tally licenses are being used by over 150 people across the corporate office, manufacturing unit, trading units and dispatch units,” states Malu. Because of increased level of operations and data flow, Samruddhi felt the need for a robust IT system.

“As the company started growing, we needed better and more advanced solutions for our administrative purposes and to manage our data,” Malu states. Over the years, Samruddhi was upgrading their accounting software. However the company faced problems like data security and data failures frequently.

Deepak Jadhav, Manager – IT at Samruddhi, explains, “We were facing problems like data security and frequent data damage. Rewriting of data was a big problem. Another major issue was single location administration.” With the basic Tally solution, everything was managed locally and data had to be updated from each location. Samruddhi also faced problems in syncing, processing information and getting confirmations.

The solution
After an in-depth market study, Samruddhi decided to implement a solution from their long time vendor Tally itself. The company implemented Tally.Server9 with help from Tally partner Ultimate Infotrade last year.

Tally.Server9 is touted as an enterprise class product for medium and large businesses. Built with multi-version concurrency capabilities for scalability, Tally.Server9 can manage requests from multiple users with equal priority and solves them in parallel with others, rather than sequentially. It is said to be capable of ensuring that the data access and modification by one user is isolated to his or her own snapshot, so that other users can operate smoothly.
Samruddhi implemented the software in their 4 locations with multi-user licenses. The implementation took 10 days. The Tally team helped Samruddhi throughout the process and Tally partners also imparted training for Samruddhi employees. “There were challenges like synchronization, import and export of data. However, the Tally team solved all of them immediately,” says Jadhav.

The benefits
With the implementation of Server9 , Samruddhi is now able to do all their business administration from a single location. Programs and software updates have become easy for the IT team. “Earlier we used to upgrade new functions or programs on each individual PC separately,” states Jadhav. Tally.Server9 also allows users to save entries within seconds. After the deployment, users are not experiencing any downtime even during operations like backups. The system also ensured data consistency in intense use environments with near zero impact on system availability. With the new Tally.Server9, lower configuration PCs are also working fine for Samruddhi,” says Jadhav. “We used to faced problems like low speed and hanging issue because of lower RAM. With Tally.Server9 all these issues are solved.”
With a multi-user license, any number of users can be added to the new Tally system without any additional fee. Business turnaround time also has increased and report generation has become easy. “Everything is a click away,” says Malu.

All these features and benefits have resulted in a phenomenal increase in Samruddhi’s business efficiency and customer satisfaction level. The company has now doubled its dispatches with the same employee strength. “Earlier, we used to do business worth about Rs10-15 lakh per day. With the new solution, we are able to do about Rs 40-50 lakh of business in a single day. Our turnaround time also increased substantially and we have re-deployed people in more productive jobs. Doing business is an easy process now,” claims Malu.

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