First Name (required)

Last Name (required)

Your official Email (required)

Phone/Mobile Number (required)

Designation (required)

Job Function (required)
—Please choose an option—CIO (Chief Information Officer)CTO (Chief Technology Officer)COO (Chief Operating Officer)CISO (Chief Information Security Officer)Owner/Executive ManagementIT ManagementData SciencesSoftware/Application Development/EngineeringHardware Development/EngineeringSolution/System ArchitectureInfrastructure/Datacenter ArchitectureNetwork Architecture/EngineeringIT Information SecurityIT StorageIT User Devices - PCs tablets etcIT Generalist/Other ITFacilities/Audio VideoProduct/Service ManagementFinance/ProcurementSalesMarketingOther Business Department - Operations HR etcConsultant/AnalystHobbyist/MakerProfessor/TeacherStudentScientist/ResearcherOther

Job Level (required)
—Please choose an option—Board LevelOwner/PartnerC-Level ExecutiveVP/SVP/DirectorManagerProfessional/Staff/AssociateOther

Company Name (required)

Company Address

City (required)

State

Pin Code (required)

Industry (required)
—Please choose an option—AgricultureApparelBankingBiotechnologyChemicalsCommunicationsConstructionConsultingEducationElectronicsEnergyEngineeringEntertainmentEnvironmentalFinanceFood & BeverageGovernmentHealthcareHospitalityInsuranceMachineryManufacturingMediaNot For ProfitOthersRecreationRetailShippingTechnologyTelecommunicationsTransportationUtilities

How do you target your customers for marketing campaigns?
Currently decisions are based on insights from BI Reports/DashboardsCurrently decisions are fact-based, through customer behavior analysis and segmentation/profilingCurrently decisions are mostly based on gut-feel & instincts

How do you execute your campaigns?
Currently campaigns are executed, and performance reported via manual/excel based lists.Currently campaigns are executed, and performance reported via our Campaign Management ToolCurrently execution of campaigns is outsourced to third party

Your organisation is evaluating “Customer Intelligence/Campaign Management” solutions for?Building faster and targeted campaignsOptimizing on offer and communication channels for customer communicationIncrease wallet share and improving customer engagementPredicting customer behavior and maximizing customer lifetime value

Any Other

I would like to signup for Express Computer Newsletter