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SAS is a Leader in the 2019 Gartner Magic Quadrant for Multi-channel Marketing Hubs

SAS® Customer Intelligence 360 gives users the ability to orchestrate and optimize very phase of the customer journey.

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The solution’s advanced analytics functionality enables customer-level data and analysis, as well as predictive analytics, journey analytics and customer profile management. SAS Customer Intelligence 360 helps marketers exploit digital and offline data with practical self-learning AI applications and guided analytics for successful campaign orchestration.

SAS believes its market advantage is confirmed by Gartner’s evaluation of SAS Customer Intelligence 360, a comprehensive multichannel marketing solution grounded in AI and machine learning processes. The company was positioned highest for ability to execute in the 2019 Magic Quadrant for Multichannel Marketing Hubs*.

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    How do you target your customers for marketing campaigns?
    Currently decisions are based on insights from BI Reports/DashboardsCurrently decisions are fact-based, through customer behavior analysis and segmentation/profilingCurrently decisions are mostly based on gut-feel & instincts

    How do you execute your campaigns?
    Currently campaigns are executed, and performance reported via manual/excel based lists.Currently campaigns are executed, and performance reported via our Campaign Management ToolCurrently execution of campaigns is outsourced to third party

    Your organisation is evaluating “Customer Intelligence/Campaign Management” solutions for?Building faster and targeted campaignsOptimizing on offer and communication channels for customer communicationIncrease wallet share and improving customer engagementPredicting customer behavior and maximizing customer lifetime value

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