WhatsApp in its blogpost has announced that the company has removed subscription fee from the platform, and will enable an user to communicate with businesses and organizations in future.
WhatsApp in its blogpost has announced that the company has removed subscription fee from the platform, and will enable an user to communicate with businesses and organizations in future.
“Nearly a billion people around the world today rely on WhatsApp to stay in touch with their friends and family…That’s why we’re happy to announce that WhatsApp will no longer charge subscription fees. For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year. So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service,” said WhatsApp in its blogpost.
Don’t worry about ads!
The WhatsApp further clarified on thirdparty ads, saying, “Naturally, people might wonder how we plan to keep WhatsApp running without subscription fees and if today’s announcement means we’re introducing third-party ads. The answer is no.”
“Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam,” it explained.
