Zeno Group has introduced GEOfluent, a new proprietary solution designed to help organisations understand and manage how their brands appear across generative AI search platforms. The launch comes amid accelerating generative AI adoption in India, where AI-driven discovery is increasingly influencing how consumers evaluate and trust brands.
GEOfluent is built around the concept of Generative Engine Optimisation (GEO), enabling brands to track both visibility and reputation signals across large language models. The platform translates these signals into actionable insights aimed at improving discoverability, strengthening authority, and protecting brand credibility in AI-generated responses.
Managing Brand Reputation in AI-Led Discovery
As generative AI becomes a primary interface for information discovery, Zeno positions GEOfluent as a tool for communications and reputation teams navigating this shift. The solution continuously monitors how brands surface in generative answers, helping organisations understand the prompts, narratives, and media signals influencing AI outputs.
Michael Brito, Head of Global Analytics at Zeno, said the rapid adoption of generative AI is reshaping how brands communicate and manage reputation, making visibility and accuracy in AI-driven answers a critical business priority.
Key capabilities of GEOfluent include:
- Brand Visibility Tracking: Monitoring mentions across major AI platforms and analysing share of voice and media influence.
- Insight into AI Narratives: Identifying keywords, prompts, and content sources shaping AI-generated responses.
- Reputation Monitoring: Assessing tone and sentiment, detecting inaccuracies, and flagging potential reputational risks early.
From Reactive PR to Proactive AI Reputation Management
Abhishek Gulyani, Managing Director, India, and Head of Corporate Affairs, Asia Pacific at Zeno, noted that generative AI is driving a shift in how communications teams influence perception, especially in fast-moving markets like India. GEOfluent aims to help organisations move from reactive reputation management to a more proactive, data-driven approach within AI ecosystems.
The offering is part of Zeno’s broader AI Framework, which focuses on developing client-centric tools spanning culture, communications, and reputation intelligence. Zeno’s data analysts also evaluate daily prompts across AI platforms to provide near real-time insights into emerging trends, risks, and opportunities.