Data to Information; Information to Insight; Insight to Intelligence

“Every business is a digital business and the prerequisite for effective digital business lies in the organisation’s ability to manage Big Data in unprecedented volume, velocity and variety of information flows,” says Rahul Kanodia, Vice Chairman & CEO, Datamatics Global Services Ltd.

What is the core value proposition that Datamatics is offering to help its clients in their ‘Data to Intelligence’ journey?

The word “Datamatics” comes from ‘data’ and ‘automatic’. The genesis of Datamatics was around automatic processing of data through smart systems; and Datamatics has always focused on smart technologies that manage data automatically, i.e., with minimal human interaction.

Today data is at the core of every business. It has become more pervasive and more important than it has ever been.  The variety of sources through which data or information is generated, the volume of data being generated and, the speed or velocity with which it is being generated is mind boggling. This has given rise to Big Data Analytics.  This discipline essentially focuses on managing high volumes, disparate variety, and unstructured data and analysing them to extract intelligence and insights which are crucial to give a company a competitive advantage.

Datamatics focuses on managing enterprise data life cycle from its inception (womb) to its end (tomb). We have been helping our global clients in realising business value from various datasets. As an IT & BPO organisation, we help our customers convert ‘Data to Information’, ‘Information to Insight’ and ‘Insight to Intelligence’. Our clients have benefited by gaining end-to-end operational visibility across business processes, thereby enabling better business decisions.

So the core value proposition of the organisation is in ensuring enterprise productivity and leveraging enterprise data to deliver a competitive advantage by walking its clients through their ‘Data to Intelligence’ journey.

Datamatics recently acquired 1KEYsuite of BI solutions from MAIA Intelligence. How do you see this adding value to your clients?

1Key is a very easy to use and light weight Data Visualization and BI Solution. Since acquisition, we have significantly enhanced 1Key in terms of features and performance—now we are launching an upgraded version called nSights. ‘nSights’ stands for innumerable insights that we provide to our customers. Over the years, we have been consistently proving our ability to help our clients in their ‘Data to Intelligence’ journey. In this journey, BI & Analytics are important elements, and Datamatics has been providing solutions based on Cognos, QlikView and Tableau. The addition of nSights suite of products to the other BI solutions that we support has fortified our position in the BI & Analytics space. Our current and enhanced suit of products enables us to generate greater strategic value for our clients.

In what ways do you think Digital Transformation is impacting the organisations?

Digital revolution is reshaping the way business is done. It is creating new business opportunities. Organisations can take advantage of the digital revolution to gain a competitive edge, but for this they must begin by redefining of the role of IT. To continue to grow in the digital world, enterprises need to reconsider the use of technology in every aspect of business.

Datamatics has the expertise for helping its clients create and execute their digital strategy by leveraging combination of traditional and new age technologies. These include information management, portal solutions, social networks, mobility, BI & Analytics, cloud and BPM. Our team of experts can help enterprises not only survive, but also thrive in this digital world and generate future revenue and future value.

What is your view on using Big Data Analytics?

Today every business is a digital business. The prerequisite for effective digital business lies in the organisation’s ability to manage Big Data in unprecedented volume, velocity and variety of information flows. However, dealing with the sheer complexity of this data in order to derive any meaningful insights to help make business decisions quicker and with higher quality requires adoption of higher levels of analytic capabilities. These capabilities ensure that organisations are able to sift through the unsurmountable data and derive business insights.

Even though the enterprises realise that an investment in big data analytics can add significant value to their business, they continue to have wide gaps between their consideration, deployment and real added value. Companies like Datamatics can help organisations formulate their digital strategy, which leverages big data analytics.

The movement towards Big Data is important to ensure that the organisation’s data is adequately capitalised to improve decision making, respond to changes in customer demand and seize new business opportunities.

It is important that no matter how small a step towards reaping the benefits of Big Data might be; it must still be taken in order to capitalise on an organisation’s data to improve decision making, respond to changes in customer demand and seize upon new business opportunities. Today many companies are struggling to leverage Big Data Analytics. The truth is that it remains a crucial component which, if leveraged well, can give a significant competitive edge to any company. There is crying need in the industry for smart solutions in this space.

What kind of growth are you expecting from your operations in India?

India is part of our geographical growth strategy. We firmly believe that India, as a market, will continue to grow for IT & BPO companies. Especially with the deluge of information and digital transformation changing the way business is done, there is a huge need for adoption of new age technologies. Seen from this angle, the Indian market is not that different from the rest of the world.

Our clients in India can gain from our experience and expertise of having worked with global leaders across industry sectors. We see India as an important IP market for processing high volumes of enterprise information. Banks, financial institutions, and insurance companies, tend to be the ideal customers, because they are very information driven organisations.

Our approach in India has been on the back of smart platforms, which provide us with a significant advantage over the competition. We have been gaining market share very rapidly.